Challenge
Solution
Results
Stepping Into Summer: Launching ECCO’s 2022 Collection
ECCO aimed to debut their 2022 summer collection, featuring 10 distinct shoe lines, during the height of the Covid-19 pandemic. The campaign needed to visually highlight the collection’s essence while navigating production limitations due to health restrictions.
I collaborated with the creative team to shape the campaign’s look & feel, ensuring it captured ECCO’s summer aesthetic. To overcome pandemic challenges, we implemented a remote video village, enabling seamless real-time communication between ECCO’s clients & the production team.
We worked with a local cinematographer, I helped coordinate on-set efforts to align all creative elements. In post-production, I led the editing process and served as the colorist, crafting visually dynamic short-form content that combined storytelling with striking visuals to enhance the collection’s appeal.
The campaign successfully launched ECCO’s 2022 summer collection, overcoming pandemic-related hurdles. It conveyed the collection while maintaining ECCO’s brand image, boosting visibility & earning positive feedback from the clients & consumers alike.
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