"Enablement & Mobility"

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Challenge




Solution










Results
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Empowering Everyday Life.


Dassiet needed a human-centered brand campaign to highlight the real-world benefits of UCAST and UPETS, forging emotional connections through authentic storytelling.


As Creative Director, I led the "Enablement & Mobility" campaign, crafting a concept that celebrated Dassiet’s impact on everyday life. I scripted & storyboarded two compelling films:
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• ""Designed for Life" (in-house) – Showcased UCAST’s practicality in daily use.
• "Supporting the Pioneers" (with Silent Paprika Films) – Captured UPETS’ role in aiding working animals in an emotive, rustic setting.


• Balanced practicality with emotional storytelling, reinforcing Dassiet’s mission.

• Strengthened brand identity and audience connection through cinematic narratives.Positioned Dassiet’s products as essential tools for modern life.