Introducing the Form 3 & Form 3L - Formlabs

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Challenge





Solution




















Results
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Innovating the Future of 3D Printing


Formlabs sought a standout campaign to launch their redesigned Form 3 and the new Form 3L, showcasing features like a high-resolution touchscreen and industrial-scale capabilities. The goal? Cementing their status as a leader in the competitive 3D printing market.

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Led the end-to-end production of this
multilayered campaign that included:
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• A  launch film
• A deep-dive video with animation.
• Social media assets
• Updated web content
• An instructional video series demonstrating the new
printers' capabilities.
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Collaborating with the Head of Product Marketing and Creative Director, I shaped the campaign's narrative through scripting, storyboarding, and direction, ensuring a customer-centric message that showcased product features while reinforcing Formlabs’ visual identity. To elevate visual storytelling, we partnered with Veli Creative Studio for dynamic 3D animations and designed custom on-site sets in collaboration with Formlabs’ internal teams for both the launch and instructional videos.

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The campaign effectively spotlighted the Form 3 and Form 3L, driving a significant increase in sales leads and reinforcing Formlabs' position as an industry leader in 3D printing.