Challenge
Solution
Results
Innovating the Future of 3D Printing
When Formlabs reimagined their flagship Form 3 and unveiled the larger-than-life Form 3L, they needed more than just a product launch, they needed a statement. The challenge?
Create a bold campaign that spotlighted their sleek redesign, industrial-scale capabilities, and that sharp, high-res touchscreen, all while reinforcing Formlabs as a driving force in the 3D printing space.
I led this multilayered campaign that included:
• A launch film
• A deep-dive video with animation.
• Social media assets
• Updated web content
• An instructional video series demonstrating the new
printers' capabilities.
To elevate our visual storytelling, we partnered with Veli Creative Studio for dynamic 3D animations and collaborated with Formlabs’ internal teams to design custom sets for both the instructional and launch shoots.
The campaign drove a significant surge in qualified sales leads, boosted product visibility, and reinforced Formlabs’ status as a leader in the competitive world of 3D printing.
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