Personalization Meets Advanced Manufacturing
Challenge
Gillette, in partnership with Formlabs, introduced the Razor Maker concept, allowing consumers to personalize their shaving experience by designing customized razor handles using 3D printing technology. The challenge was to create a cohesive launch campaign that seamlessly integrated the innovative strengths of both Gillette and Formlabs, showcasing the customization process while emphasizing the technological advancements behind it.
Solution
I spearheaded the development of the project and visual assets that bridged the two companies’ identities. I produced the main launch film, which highlighted the personalization journey—taking the audience from design through to the 3D printing process and final product. Additionally, I created multiple video assets to support the campaign, ensuring consistency across both brands’ platforms. The visuals blended the sleek, high-tech aesthetic of 3D printing with Gillette’s legacy of innovation, resulting in a unified and engaging narrative that appealed to tech-savvy consumers looking for customized solutions.
Results
The campaign successfully launched the Razor Maker concept, drawing attention to the unique collaboration between Gillette and Formlabs. The project not only showcased the future of personalized consumer products but also strengthened the partnership between the two companies, increasing engagement and interest in 3D-printed consumer goods.
By leveraging the strengths of both Gillette & Formlabs, the campaign showcased their respective expertise & created a memorable brand experience.
The video content played a significant role in driving customer interest & facilitating a successful product launch.
