Immersing Audiences in the Sustainability of Finnish Forests
Challenge
Stora Enso, a leading forest industry company in the Nordics, sought to create an engaging way to showcase the beauty and sustainability of Finnish forests to employees and visitors across 13 regional offices worldwide. The challenge was to design an immersive experience that could educate users about the company’s sustainable forest operations while also providing an impactful, visual journey.
Solution
I led the development of an interactive VR experience that virtually transported users to the heart of Finland’s forests. Working closely with the creative and technical teams, we crafted a captivating environment that seamlessly blended immersive design with user interaction. Animated statistics and educational content were strategically integrated, giving users a deeper understanding of Stora Enso's operations, while dynamic sound design enhanced the experience by making the forests feel alive and real. The VR journey not only showcased the company's sustainable practices but also visually communicated their commitment to protecting nature.
Results
The VR experience successfully highlighted Stora Enso’s sustainability efforts, creating a powerful connection between users and the company’s mission. It was rolled out to 13 regional offices, offering employees and visitors a unique, interactive way to engage with the brand and its dedication to environmental responsibility.
