Dassiet

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Challenge




Solution










Results
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Transforming Health & Mobility:
Creative Leadership at Dassiet
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Dassiet, a leader in bio-based materials, needed a strong creative strategy to elevate its brand, expand content production, and drive market engagement.


As Creative Director & Producer, I helped lead Dassiet’s brand evolution, aligning creative direction with business goals. Key initiatives included:

• Enhancing web presence, social media, & product launches.
• Establishing in-house and live-streaming studios in Finland & the U.S., boosting content production by 40%.
• Leading media launches for UPETS, UCAST, and UNO.
• Spearheading a brand campaign to amplify market presence.
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30% increase in production capacity through optimized freelancer/vendor management. Strengthened brand presence and engagement across key platforms.