Formlabs

Scaling Creativity: Building Formlabs’ In-House
Media Production
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Challenge
Formlabs, a leader in 3D printing technologies based in Boston, Massachusetts, sought to elevate its global marketing presence through high-quality video content. The goal was to highlight its innovative products, strengthen its visual brand across regions, and establish in-house media production capabilities to support consistent and impactful storytelling.

‍Solution
I led the creation of Formlabs' in-house video production studio, developing strategies for key product launches such as the Form 3, Form 3B, and Fuse 1.

Collaborating with global brands like Google, Gillette, and New Balance on joint marketing campaigns, we showcased how Formlabs' 3D printing solutions enabled these companies to bring innovative products to life.By establishing a cohesive visual identity and leveraging storytelling, our efforts enhanced brand alignment across global markets. From customer stories to social media content and live streaming, we streamlined workflows and elevated the creative output

.Results
Our initiatives led to a 20% increase in production quality and optimized creative workflows. Over 3.5 years, we built consistency in visual identity and storytelling, significantly enhancing Formlabs’ global presence. The work earned industry recognition, including several awards, highlighting the success of these efforts.
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