Explore Innovation from the Inside Out
Formlabs needed an immersive and engaging way to showcase the Fuse 1 printer and Sift, emphasizing their unique features and internal workings. As the first accessible SLS printer, the Fuse 1 required a standout presentation to highlight its groundbreaking technology.
Solution
I collaborated with the marketing team to create an interactive experience that brought the Fuse 1 and Sift to life. Leveraging interactive media techniques from my master’s thesis, I designed an engaging journey map enriched with gamification elements. Partnering with an Art Director and the engineering team, we developed pulsing hotspots that guided users to animations revealing key components and processes. This intuitive, exploratory navigation provided in-depth insights into the products’ capabilities, making the complex technology accessible and engaging.
Results
The interactive journey significantly boosted user engagement on the Formlabs website, offering prospective buyers a deeper and more immersive understanding of the Fuse 1 and Sift’s innovations, further solidifying Formlabs’ position as a leader in 3D printing technology.
