Hang TightScaling Creativity
Hang TightScaling Creativity
Architecture & Go-to-Market (Creative Direction + Branding)
Architecture & Go-to-Market (Creative Direction + Branding)
DASSIET - Defining the Visual Core
DASSIET - Defining the Visual Core
DASSIET - Defining the Visual Core
Espoo, Finland & Denver, U.S.A
Espoo, Finland & Denver, U.S.A
Espoo, Finland & Denver, U.S.A
DASSIET
DASSIET
DASSIET
Dassiet is a pioneering technology company specializing in sustainable, bio-based material solutions for the medical, military, and veterinary industries. The company required a creative strategy to help define its style and communicate about its products, telling human stories of enablement and mobility.
Dassiet is a pioneering technology company specializing in sustainable, bio-based material solutions for the medical, military, and veterinary industries. The company required a creative strategy to help define its style and communicate about its products, telling human stories of enablement and mobility.
Led the creative strategy, creative direction, visual identity, & go-to-market content output during a critical growth phase. Oversaw the transition from agency-defined strategy to in-house creative operations. I established the company’s first internal production studio in Finland and built two specialized livestream education spaces in Helsinki & Colorado, USA to support global sales and clinician training.
Directed their three major product launches (UNO, UCAST, & UPETS) and spearheaded the "Enablement & Mobility" brand campaign, which sharpened Dassiet’s sustainability and medical positioning. By optimizing our network of vendors and freelancers, I achieved a 30% increase in production efficiency. Under my leadership, the brand’s visual and narrative systems were elevated to a level that resonated with both high-level investors and mass-market consumers, ultimately resulting in two industry awards for campaign excellence.
Led the creative strategy, creative direction, visual identity, & go-to-market content output during a critical growth phase. Oversaw the transition from agency-defined strategy to in-house creative operations. I established the company’s first internal production studio in Finland and built two specialized livestream education spaces in Helsinki & Colorado, USA to support global sales and clinician training.
Directed their three major product launches (UNO, UCAST, & UPETS) and spearheaded the "Enablement & Mobility" brand campaign, which sharpened Dassiet’s sustainability and medical positioning. By optimizing our network of vendors and freelancers, I achieved a 30% increase in production efficiency. Under my leadership, the brand’s visual and narrative systems were elevated to a level that resonated with both high-level investors and mass-market consumers, ultimately resulting in two industry awards for campaign excellence.
Creative Direction
Creative Direction
Brand Identity
Brand Identity
Creative Operations
Creative Operations
Vendor Management
Vendor Management
Video Strategy
Video Strategy
Workflow Management
Workflow Management
Vendor Relations
Vendor Relations
Media Production
Media Production
VISUAL STRATEGY
VISUAL STRATEGY
VISUAL STRATEGY
Product | Brand Reel
Product | Brand Reel
Product | Brand Reel
VISUAL BRANDING - PRODUCTION FRAMEWORK
THE REVEAL
THE REVEAL
THE REVEAL
Product Animation
Product Animation
Product Animation
A animated product reveal showcasing the wood based materials molding to form. Created with Helsinki agency VISUALKULT. It highlights the transition from raw fabric to a custom, rigid support without a human hand present.
A animated product reveal showcasing the wood based materials molding to form. Created with Helsinki agency VISUALKULT. It highlights the transition from raw fabric to a custom, rigid support without a human hand present.