Co-creating Visual Brand Coherence at Wärtsilä : A Service Design Approach to Visual Identity & Expression
MBA Research: Service Innovation and Design
Laurea University of Applied Science, 2025.
Research examines how Service Design and Brand Development can align a global organization’s media landscape with its long-term strategy, positioning visual identity as a co-created service to prevent visual dilution in large legacy organizations.
Diagram of Double Diamond Flow followed in Thesis
MBA Research: Service Innovation and Design
Laurea University of Applied Science, 2025.
Overview: This thesis investigates how Service Design and Brand Development can synchronize a global organization’s media landscape with its long-term strategy. Commissioned by Wärtsilä, the research treats visual identity as a co-created service to prevent the "visual dilution" often found in large legacy organizations.
Interact Here: Designing & Implementing Interactive Video Into Corporate Communications & Learnings
MA Research: Creative Business Management
Aalto University School of Arts, Design, & Architecture, 2014.
Research explores co-creating interactive media as a gamified, exploration based service option within for digital agency use as an alternative to standard corporate e-learnings.
