Hang TightScaling Creativity
Hang TightScaling Creativity
Integrated Campaign | Short-Form Film & Social Content
Integrated Campaign | Short-Form Film & Social Content
“Stepping Into Summer” – ECCO 2022 Collection Launch
“Stepping Into Summer” – ECCO 2022 Collection Launch
“Stepping Into Summer” – ECCO 2022 Collection Launch
Boston, USA
Boston, USA
Boston, USA
ECCO
ECCO
ECCO
ECCO needed a launch for its 10 new summer shoe lines in 2022 while protecting schedule, budget, & brand consistency. We designed & executed a lean, on‑brand production that delivered short‑form hero edits + social cutdowns without compromising the seasonal aesthetic.
ECCO needed a launch for its 10 new summer shoe lines in 2022 while protecting schedule, budget, & brand consistency. We designed & executed a lean, on‑brand production that delivered short‑form hero edits + social cutdowns without compromising the seasonal aesthetic.
Served as a Art Director in pre‑production, I helping define look & feel & managed post‑production end‑to‑end. This was the second summer that the agency worked with this client. The creative approach implemented for production reduced the costs by ~$10K vs. the prior year’s campaign. We coordinated with a local cinematographer, I worked with the creative director, implemented a remote video village for client review.
Served as a Art Director in pre‑production, I helping define look & feel & managed post‑production end‑to‑end. This was the second summer that the agency worked with this client. The creative approach implemented for production reduced the costs by ~$10K vs. the prior year’s campaign. We coordinated with a local cinematographer, I worked with the creative director, implemented a remote video village for client review.
Art Direction
Art Direction
Creative Development
Creative Development
On-set Coordination
On-set Coordination
Post-Production
Post-Production
Stakeholder Alignment
Stakeholder Alignment
Seasonal Shoe Launch · B2C · Online Advertising
Seasonal Shoe Launch · B2C · Online Advertising
Seasonal Shoe Launch · B2C · Online Advertising
Short‑form campaign films(with social cutdowns)
Short‑form campaign films(with social cutdowns)
Short‑form campaign films(with social cutdowns)
ECCO aimed to debut its 2022 summer collection amid pandemic constraints. The campaign had to capture the season’s light, breathable character across 10 distinct lines.
ECCO aimed to debut its 2022 summer collection amid pandemic constraints. The campaign had to capture the season’s light, breathable character across 10 distinct lines.
VISUAL BRANDING - PRODUCTION FRAMEWORK
