Hang TightScaling Creativity
Hang TightScaling Creativity
Multi-Phased Product Launch
Multi-Phased Product Launch
The Form 3 SLA Launch
The Form 3 SLA Launch
The Form 3 SLA Launch
BOSTON, M.A. USA
BOSTON, M.A. USA
BOSTON, M.A. USA
FORMLABS
FORMLABS
FORMLABS
When Formlabs reimagined their flagship Form 3 & unveiled the larger than life Form 3L, they needed more than just a product launch, they needed a statement. The roadmap began with the simultaneous unveiling of their flagship desktop printer (Form 3) & a massive industrial large format printer (Form 3L). One year later, the momentum continued with a dedicated entry into the dental & medical markets via the Form 3B.
Our challenge was to communicate this technological evolution while tailoring the visual narrative to appeal to vastly different audiences: from the rugged engineering workshop to the sterile clinical environment.
When Formlabs reimagined their flagship Form 3 & unveiled the larger than life Form 3L, they needed more than just a product launch, they needed a statement. The roadmap began with the simultaneous unveiling of their flagship desktop printer (Form 3) & a massive industrial large format printer (Form 3L). One year later, the momentum continued with a dedicated entry into the dental & medical markets via the Form 3B.
Our challenge was to communicate this technological evolution while tailoring the visual narrative to appeal to vastly different audiences: from the rugged engineering workshop to the sterile clinical environment.
Served as the Producer & Creative Video Lead for the campaign’s motion assets, working with product marketing, growth, sales, & social to develop a campaign that aligned with high level brand vision & business goals. I owned the workflow across the launch phases, translating technical engineering concepts into buyer focused narratives. Oversaw a small team of editors and freelancers.
Served as the Producer & Creative Video Lead for the campaign’s motion assets, working with product marketing, growth, sales, & social to develop a campaign that aligned with high level brand vision & business goals. I owned the workflow across the launch phases, translating technical engineering concepts into buyer focused narratives. Oversaw a small team of editors and freelancers.
Concept Development
Concept Development
Production Strategy
Production Strategy
Video Production
Video Production
Vertical Segmentation
Vertical Segmentation
Vendor Management
Vendor Management
Campaign Planning
Campaign Planning
Stakeholder Alignment
Stakeholder Alignment
Sceripting & Storyboarding
Sceripting & Storyboarding
BRAND VISION
BRAND VISION
BRAND VISION
Campaign Anthem
Campaign Anthem
Campaign Anthem
The primary launch film designed to generate immediate market excitement & highlight the industrial design of the new 3D printer fleet.
The primary launch film designed to generate immediate market excitement & highlight the industrial design of the new 3D printer fleet.
VISUAL BRANDING - PRODUCTION FRAMEWORK
UNDER THE HOOD
UNDER THE HOOD
Cinematic 3D Animation
Cinematic 3D Animation
To elevate the visual storytelling, Partnered with Veli Creative Studio for dynamic 3D animations & collaborated with internal teams to design custom sets for both instructional & launch shoots..
