Hang TightScaling Creativity
Hang TightScaling Creativity
Media Branding | Studio Development | Media Campaigns
Media Branding | Studio Development | Media Campaigns
FORMLABS - Scaling the In-House Studio
FORMLABS - Scaling the In-House Studio
FORMLABS - Scaling the In-House Studio
BOSTON, MA, U.S.A
BOSTON, MA, U.S.A
BOSTON, MA, U.S.A
FORMLABS
FORMLABS
FORMLABS
Formlabs is a 3D printing "unicorn" that revolutionized the industry by making industrial-quality SLA & SLS printing accessible to engineers, designers, & healthcare professionals. As the company operates between the fields of advanced manufacturing & product design, the company needed a visual voice that matched its high-tech precision & massive global growth across B2B & prosumer markets.
Formlabs is a 3D printing "unicorn" that revolutionized the industry by making industrial-quality SLA & SLS printing accessible to engineers, designers, & healthcare professionals. As the company operates between the fields of advanced manufacturing & product design, the company needed a visual voice that matched its high-tech precision & massive global growth across B2B & prosumer markets.
Joined the global Creative & Design team on Marketing to build & lead the in-house video production function. My focus was on scaling the studio into a repeatable, high-output content system that served the Boston, Berlin, & Tokyo offices. I introduced a content system to standardize global delivery, managed a post-production team, & oversaw a network of international freelancers. Partnering with the growth and product teams to align creative output with data-driven A/B testing.
Led the media production for 5+ major global product launches (including the Form 3 fleet & the Fuse 1) & produced co-partnership campaigns with Google, Gillette, New Balance, & Aaron Sims Creative.
Joined the global Creative & Design team on Marketing to build & lead the in-house video production function. My focus was on scaling the studio into a repeatable, high-output content system that served the Boston, Berlin, & Tokyo offices. I introduced a content system to standardize global delivery, managed a post-production team, & oversaw a network of international freelancers. Partnering with the growth and product teams to align creative output with data-driven A/B testing.
Led the media production for 5+ major global product launches (including the Form 3 fleet & the Fuse 1) & produced co-partnership campaigns with Google, Gillette, New Balance, & Aaron Sims Creative.
Video & Media Production
Video & Media Production
Creative Opperations
Creative Opperations
VIsual & Motion Branding
VIsual & Motion Branding
Interactive Media
Interactive Media
Media Strategy
Media Strategy
Studio Development
Studio Development
Campaign Planning
Campaign Planning
Live-Stream Production
Live-Stream Production
The Formlabs Narrative
The Formlabs Narrative
The Formlabs Narrative
Creative Reel
Creative Reel
Creative Reel
A complication of launches, documentaries, events and partnership projects reflecting the style and development
A complication of launches, documentaries, events and partnership projects reflecting the style and development
STRATEGIC PARTNERSHIPS
STRATEGIC PARTNERSHIPS
VISUAL BRANDING - PRODUCTION FRAMEWORK
Google | Gillette | New Balance | Ashley Furniture
Google | Gillette | New Balance | Ashley Furniture
Google | Gillette | New Balance | Ashley Furniture
Partnered with some of the world’s most recognizable brands to tell joint stories & hold joint launches. Helping drive these relationships and the creative produced through them. From the story of the Stranger Things Story, to how Levi's & Google created the first wearable jacket the "Jacquard".
Partnered with some of the world’s most recognizable brands to tell joint stories & hold joint launches. Helping drive these relationships and the creative produced through them. From the story of the Stranger Things Story, to how Levi's & Google created the first wearable jacket the "Jacquard".
Form X Materials - Color Kit Campaign
Form X Materials - Color Kit Campaign
MISSION CRITICAL
MISSION CRITICAL
MISSION CRITICAL
Covid -19 Short-Form Documentary (Film)
Covid -19 Short-Form Documentary (Film)
Covid -19 Short-Form Documentary (Film)
In March 2020, Formlabs launched a massive COVID-19 response initiative to address critical medical supply chain shortages. Capturing how the medical community harnessed 3D printing for life-saving applications. We worked alongside dozens of healthcare providers & government agencies worldwide on projects ranging from PPE to medical equipment. This documentary served as both a report on human ingenuity & a tribute to the partners, users, & medical professionals working to make the world a safer place during a global pandemic.
"We believe it's during challenging moments... that human ingenuity & the spirit of collaboration find their most fertile ground."
In March 2020, Formlabs launched a massive COVID-19 response initiative to address critical medical supply chain shortages. Capturing how the medical community harnessed 3D printing for life-saving applications. We worked alongside dozens of healthcare providers & government agencies worldwide on projects ranging from PPE to medical equipment. This documentary served as both a report on human ingenuity & a tribute to the partners, users, & medical professionals working to make the world a safer place during a global pandemic.
"We believe it's during challenging moments... that human ingenuity & the spirit of collaboration find their most fertile ground."