Hang TightScaling Creativity
Hang TightScaling Creativity
Co-Branded Product Launch Campaign
Co-Branded Product Launch Campaign
“A Razor by You” – Personalisation by Gillette
“A Razor by You” – Personalisation by Gillette
“A Razor by You” – Personalisation by Gillette
BOSTON, MA USA
BOSTON, MA USA
BOSTON, MA USA
GILLETTE
GILLETTE
GILLETTE
Gillette, in partnership with Formlabs, launched Razor Maker as a proof of what mass personalisation could look like in the everyday bathroom. Consumers could design their own razor handles online & have them 3D printed in premium resins, fitted with standard Gillette heads, & shipped directly to their door. The goal was to prove that 3D printing could move beyond prototyping & into the hands of mass-market consumers.
Gillette, in partnership with Formlabs, launched Razor Maker as a proof of what mass personalisation could look like in the everyday bathroom. Consumers could design their own razor handles online & have them 3D printed in premium resins, fitted with standard Gillette heads, & shipped directly to their door. The goal was to prove that 3D printing could move beyond prototyping & into the hands of mass-market consumers.
Part of the creative team & led the launch campaign & media assets. I worked closely with the Gillette & Formlabs teams to frame both brands' visions in the content produced. I managed the production of a suite of supporting media assets & video cut-downs tailored for each brand’s specific channels. This effort built a shared visual language that blended Gillette’s consumer heritage with Formlabs’ high-tech aesthetic.
This was a product launch campaign & branded film that positioned Razor Maker as a glimpse into the future of personalised consumer goods. By visualising how 3D printing can unlock "one-to-one" products for a mass audience, the project elevated both brands & strengthened their partnership story. The campaign successfully sparked global interest in 3D printed consumer products & the potential for on-demand manufacturing.
Part of the creative team & led the launch campaign & media assets. I worked closely with the Gillette & Formlabs teams to frame both brands' visions in the content produced. I managed the production of a suite of supporting media assets & video cut-downs tailored for each brand’s specific channels. This effort built a shared visual language that blended Gillette’s consumer heritage with Formlabs’ high-tech aesthetic.
This was a product launch campaign & branded film that positioned Razor Maker as a glimpse into the future of personalised consumer goods. By visualising how 3D printing can unlock "one-to-one" products for a mass audience, the project elevated both brands & strengthened their partnership story. The campaign successfully sparked global interest in 3D printed consumer products & the potential for on-demand manufacturing.
Creative Strategy
Creative Strategy
Visual Development
Visual Development
Cross-Brand Development
Cross-Brand Development
Video Production
Video Production
Brand Identity
Brand Identity
Campaign Planning
Campaign Planning
Partner Relations
Partner Relations
Narrative Architecture
Narrative Architecture
THE PARTNERSHIP VISION
THE PARTNERSHIP VISION
THE PARTNERSHIP VISION
Custom Made Razors
Custom Made Razors
Custom Made Razors
VISUAL BRANDING - PRODUCTION FRAMEWORK
INTO THE MAKING
INTO THE MAKING
INTO THE MAKING
The Story
The Story
The Story
Short form story about how Formlabs and Gillette came together to produce custom made razors for consumers.
Short form story about how Formlabs and Gillette came together to produce custom made razors for consumers.