Hang TightScaling Creativity
Hang TightScaling Creativity
Branding | Campaigns | Creative Systems
Branding | Campaigns | Creative Systems
WÄRTSILÄ - Creating Visual Cohesion
WÄRTSILÄ - Creating Visual Cohesion
WÄRTSILÄ - Creating Visual Cohesion
HELSINKI, FI
HELSINKI, FI
HELSINKI, FI
WÄRTSILÄ
WÄRTSILÄ
WÄRTSILÄ
Wärtsilä is a global leader in maritime and energy technologies, building advanced ship propulsion systems, integrated energy solutions, & large-scale energy storage across 70+ countries. As the company operates between heavy engineering & future-facing energy innovation, the brand needed a unified visual voice that could communicate technical precision while staying human-centered across diverse global markets.
Wärtsilä is a global leader in maritime and energy technologies, building advanced ship propulsion systems, integrated energy solutions, & large-scale energy storage across 70+ countries. As the company operates between heavy engineering & future-facing energy innovation, the brand needed a unified visual voice that could communicate technical precision while staying human-centered across diverse global markets.
Joined the Central Marketing Brand team as a Brand Specialist then Senior Brand Specialist to help unify and modernize Wärtsilä’s global brand identity, moving the organization from fragmented visual efforts toward a cohesive, scalable system.
By utilizing expertise in media development, led some brand initiatives as a project manager and creative partner, aligning stakeholders around clear Brand DNA and improving consistency across major touchpoints. Strengthened creative operations by refining workflows, mapping out competitor approaches, and managing external creative vendors to enable efficient, high-quality delivery across international markets.
Joined the Central Marketing Brand team as a Brand Specialist then Senior Brand Specialist to help unify and modernize Wärtsilä’s global brand identity, moving the organization from fragmented visual efforts toward a cohesive, scalable system.
By utilizing expertise in media development, led some brand initiatives as a project manager and creative partner, aligning stakeholders around clear Brand DNA and improving consistency across major touchpoints. Strengthened creative operations by refining workflows, mapping out competitor approaches, and managing external creative vendors to enable efficient, high-quality delivery across international markets.
Brand Development & Visual Development
Brand Development & Visual Development
Creative Leadership
Creative Leadership
Campaign Production
Campaign Production
Creative Strategy
Creative Strategy
Campaign Management
Campaign Management
Visual Identity
Visual Identity
Service Design & Workshops
Service Design & Workshops
Brand Guidelines
Brand Guidelines
EMOTIONAL BRANDING
EMOTIONAL BRANDING
EMOTIONAL BRANDING
The Story Factor
The Story Factor
The Story Factor
Utilizing formate of media content to develop storytelling of the company through a deeper foundation of brand, visual identity, expression, and quality.
Utilizing formate of media content to develop storytelling of the company through a deeper foundation of brand, visual identity, expression, and quality.
VISUAL BRANDING - PRODUCTION FRAMEWORK
VISUAL BRANDING - PRODUCTION FRAMEWORK
VISUAL BRANDING - PRODUCTION FRAMEWORK
People | Product | Process | Place
People | Product | Process | Place
People | Product | Process | Place
Developed a visual map that could be utilized to capture the companies four principles. This included how to capture the employees of the company, the products and services that Wärtsilä services, in addition to the processes involved, and the global presence in which the company operates.
Developed a visual map that could be utilized to capture the companies four principles. This included how to capture the employees of the company, the products and services that Wärtsilä services, in addition to the processes involved, and the global presence in which the company operates.
HERITAGE BRANDING
HERITAGE BRANDING
Animated Timeline
Animated Timeline
Timeline that highlights the companies heritage and legacy of 190 years.
HUMAN-CENTRED
HUMAN-CENTRED
HUMAN-CENTRED
The People Behind the Orginization
The People Behind the Orginization
The People Behind the Orginization
Building out the emotional connections of the companies real people. Putting the ones behind the company in the spotlight, around the world.
Building out the emotional connections of the companies real people. Putting the ones behind the company in the spotlight, around the world.
GLOBAL PRESENCE
GLOBAL PRESENCE
BRAND ANTHEM
BRAND ANTHEM
BRAND ANTHEM
Company Purpose
Company Purpose
Company Purpose
An emotional story of what the company can do when it aligns with its customers.
An emotional story of what the company can do when it aligns with its customers.